9 Steps To Improve your Google Page Rankings

Steps To Improve Google Rankings

Today I wanted to share some basic steps to getting higher Google rankings for your blog.

I have follow these steps combined with My Crazy Simple 7 Step Plan To Promote A New Post steps to rank pretty well over the last 6 months, proof below :)

No one really know what step works best or what steps Google puts more weight on, but what I do know, is if you do them all you will see your blog ranking higher.

These are the 9 Steps I believe matter most when you want to boost your Google rankings.

1.Use Keywords In Title Tags.

Probably the most important and simplest

thing to do no matter what niche your blog is in. Your title tag must be consistent with content in the page or post for best results. This is a

“less is more” kinda thing, since having to many keywords in your title tag will have a negative effect.

2. Create Quality Anchor Text.

SEO professionals believe that having quality anchor text links coming into your blog is important and I agree with them. Since that is the link people chose to click to come to your blog. Keep your anchor text targeted to the page the link is going to.

If your anchor text link is for SEO Tips, then you want to make sure the page they go too is about SEO Tips.

3. Increase Link Popularity.

Link popularity basically means, how many links you have coming into your blog. The more incoming links you have the higher your Google rankings will be.

But, what is more important then the amount, is the quality of those links. Meaning you want to have high PR sites linking to you. So if you’re blog is a PR 2 then you want to share all PR links, but focus more on PR 2 and above.

I seen this in real time, I have about 8500 links coming in, yet I rank higher for many keywords then 2 of my competitors that have 20,000 and 100,000 links coming in..Why is that? Maybe I have more quality links coming in.

So Quantity is good, but Quality links are best.

4. Use Keywords In Body.

Make sure that keywords are within your body, top, middle and bottom. It’s important that the keywords used in HTML text on page match with keywords used in the site’s meta data and title tags.

Again, “less is more” DO NOT stuff keywords, Google will slap you hard for this.

5. Promote Your Internal Links.

Offer links that direct visitors to helpful, related content. This can be as simple as having a related post plugin to share 3-6 related post links after your readers read a post. You can also have links in your sidebar that shares the most important resources with your readers.

Internal linking is important to having your readers easily find the most helpful information quickly, and Google views on-site links as a sign that visitors like what they see and want to learn more.

6. Make Friends Within Your Niche.

Google likes to see links from blogs in your niche. If your blog about blog tips and you share blog tips, then other blogs in your niche will link to you, now if you blog about blog tips, yet you don’t talk about blog tips, then blogs in your niche will not link to you.

So Google views this as proof that you’re a good resource for blog tips, and a good place to send searchers to get more info on blog tips.

7. Hold Onto Old Links.

Google likes old links from one site to another, it shows a happy relationship between sites. The older the link, the more trust it has. Usually it takes 3-4 months for Google to see that link as a long term happy relationship.

8. Drop Your Page Load Time

This is become a big thing lately, getting your blogs page load time down as low as you can will make your visitors happy and now it makes Google happy. Having a page load time of under 3 sec seems to be a all around good time.

Again Google likes blogs that offer value to readers, the more value you offer the better your Google rankings. No one knows how important this is in rankings, but we do know it is now a criteria they look at, so why not drop your load time.

9. The Longer You’re Here, The Better.

The longer your blog has been online the better, I noticed a small difference in my rankings when my blog past the 1 year mark.

So be patient, if you can get past that one year mark, your rankings will get better.

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How to use Meta Tags for Blog and Website Optimization

Preparing your web pages with meta tags for effective search engine submission and ranking

Using MATA TAGS is the most important step in Search Engine submission. A Meta Tag is a special HTML tag that provides information about a Web page. It provides information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices. The most important meta tags you need to focus on are the Title, Keywords and Description tags. So, lets get right into it!

Step 1: Prepare a list of Keywords and Key Phrases

What are Keywords?

Keywords are words that your customers would enter into a search engine to find your site. E.g. while searching for a web developer you would type 'web developers' , 'web designers' , 'web development companies' , 'web site development' as possible keyword searches.

Guidelines while preparing your keywords

1. Make a list of your target audiences - This must include all possibilities. Compiling a list of your target audience will help you know what they are searching for in search engines. E.g. Small businessmen, fellow web developers, corporates, professionals. Each of these target audiences will have different needs and interests which you should address in your web site.

2. While keeping in mind your target audience, make a list of keywords and key phrases that describe your site. Put yourself in their shoes and think of the words they would type in a search engine to find you.

3. Come up with as many keywords and key phrases as you can.

o As in the example I gave above, I would put 'web designers', 'web site development' , 'global web development', 'professional web developers', 'web promotion' ,'dynamic web site development' as possible key phrases.

o Use plurals - e.g. 'web developer', 'web developers'

o Use important words in different forms - e.g. 'develop web sites', 'web site developers' , 'web-site development' , 'developing web sites'

o Don't use the same word more than 4 times. Try using it in different forms instead. E.g. web site, web-site, web sites. Using the same keyword more than 4 times may be considered spamming in some search engines and may cause you to be blacklisted.

4. Keep your keywords meta tag length between 200 and 500 characters.

Step 2: Deciding on your Title and Description

What is a Title and Description?

Title - This is what appears on the title bar when you open a web site. This is also the link you see in the search results page of any search engine.

Description - This is the description of the site (1-2 lines) which appears along with the title in the search results page.

An example of a Title and Description

Title - Web site design and development, DHTML, Flash, Promotion

Description - Developing creative, innovative and cost-effective static and dynamic web sites. We believe in making your business succeed online by expanding your business to the Global Marketplace, find out what makes us so unique.

Guidelines while deciding on your title and description

* The golden rule while preparing your pages for search engine submission is that all your important keywords should appear in your title, description and content of your web page.

* Make sure that your title and description is populated with your most important keywords. At the same time it should be a 'grabber', as your potential clients will read your title and description and based on that synopsis of your site, decide to click and enter your site. Make sure that they are catchy and grab a person's attention.

* Keep your title between 15 and 20 words and your description between 100 and 200 characters.

While preparing your web pages remember to also use your important keywords in your alt tags. Some search engines also index the alt tags. An alt tag is a name given to an image that is used in your site. You can see a sample of an alt tag by pointing your cursor entheosweb.com on this page. In a second you'll see a box appear below. That's the alt tag. Don't underestimate its importance.

The next (optional) step in search engine submission is to use free online tools to make sure that your site does not have any spelling mistakes, dead links, HTML and browser compatibility problems. These tools also test your site loading time and give your site an overall ranking. They are very useful and will take only a minute of your time. This will ensure that your site is ready to be submitted to the search engines.

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